The Advisor Growth Lab Podcast · Episode 007

Do you own a practice, or just a very good job?

Practice value

You can only sell what you own, and the paperwork decided that years ago.

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Episode transcript

Two advisors can spend twenty-five years doing identical work — same clients, same revenue, same service — and retire into completely different endings. One sells a practice. The other hands back a book that was never theirs. The difference was decided decades earlier, usually without either advisor noticing, by a single variable: the employment model they built inside.

Who owns the book at a wirehouse?

In most cases, the firm does. You sourced the clients and earned the trust, but the client agreements name the firm, the accounts live on its platform, and the data sits in its systems. None of this is a trick; it is how the employee model is designed, and the design has a logic — brand, platform, compliance, and a steady paycheck in exchange for the firm holding the relationships as firm assets. The useful first step costs nothing: pull your agreements and check who, on paper, owns what you built.

What "worth nothing" really means.

A wirehouse book is worth a great deal — to the wirehouse. What it lacks is transferable value to the departing advisor, because there is nothing of the advisor's to transfer. The honest footnote: most large firms run sunset or succession programs that pay a retiring advisor a negotiated amount to hand clients to an internal successor. That is real money, and for some advisors the right ending. But it is the firm's program, at the firm's price, on the firm's terms — a payment for an orderly handoff, not the sale of an asset on an open market.

When you own the relationships, your practice becomes a thing with a price tag. When you don't, it's just a job you happened to be good at.

A simple test for equity versus income.

Imagine you stopped working next month. Does anything you built keep its value without you in the chair, and can it be sold or handed to someone you choose? If yes, you are building equity. If everything either stays with your employer or evaporates when you stop producing, you are earning income — possibly excellent income, and only income. In the employee model, a bigger book raises the value of an asset the firm owns. In the independent model, the same growth compounds into enterprise value, because the enterprise is yours.

Recruiting money is not equity.

A recruiting package and a practice sale can look similar from the outside: a large check tied to your book's revenue. Underneath, they are close to opposites. Recruiting money arrives as a forgivable loan — FINRA has described incentives of as much as two to three times the prior year's production, with an illustrative nine-year note — and each forgiven slice typically lands as taxable income along the way. It buys your next decade, and at the end of the note you own exactly what you owned before. Selling a practice you own is the harvest of an asset you built. Only one of them is equity.

Can you still build a sellable practice?

Usually, yes — on purpose, inside a structure that permits it. Ownership does not require running everything yourself: the independent market runs from a full RIA of your own, through supported-independence platforms, to tuck-ins where you own your client base without owning the whole operation. What the models share is the feature the employee model lacks: the relationships you build accrue to you. The move is a serious, disruptive project, which is exactly why the decision deserves years of runway rather than months.